Business Development and Communications Workshops for Lawyers

“I've hired Marsha many times to help our law firm's partners pitch and present more effectively. She has the perfect pedigree - former Big law lawyer and former TV broadcaster.”

Chief Marketing Officer, AmLaw 50 firm

 Business Development Workshops for Lawyers 

How to Talk About Your Practice + How to Pitch

  • How to Talk About Your Practice and Yourself Comfortably Workshop. Learn our business development messaging process to talk about your practice, be engaging and make it about the client, not you. Also practice skills needed for various networking and pitch scenarios. Can include videotaping. Great for retreats.
  • For Practice Groups: Effective Pitching + Team Presenting Workshop. Look like a team, engage right away and prepare quickly for pitches. Messaging and team pitching with relevant presentation skills. With videotaping. Great for practice/industry group retreats. Customizable.
  • Mock Pitch Program for Partners. Prepare a mock response to an RFP in teams, present to (mock) clients, and get feedback. Very popular for new partners, counsel and retreats. A great way to teach lawyers the firm's pitch prep process. Include Business Development professionals for maximum effectiveness.
  • Coaching for Specific Pitch Teams. Work with us to prepare for a specific (or typical) pitch. Learn our process to create a winning pitch and practice looking like a team, delivering key messages, and engaging no matter what. Single or multiple sessions. With videotaping. Can work with lawyers in person, remotely and both.
  • Practice Messaging and Cross Selling Bootcamp. Highly customized workshop to populate (or create) practice messages across team, learn best practices for cross selling and work on action plans. Uses our messaging and cross-selling frameworks.
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Business Development +

Legal Thought Leadership

  • Client Service for Junior Lawyers. Highly customized workshop for new lawyers or junior laterals to teach the firm's approach to serving clients - internal and external. Includes expectations and procedures regarding responsiveness, email, meetings, virtual best practices, relationship building and respect.
  • Business Development Your Way - The Power of Questions. Learn our business development process to target, connect, build relationships and get clients - without changing your core personality. Learn questions that connect. Worksheets, checklist, optional role play. Great for retreats.
  • How Thought Leadership Works to Attract Your Ideal Clients. See how thought leadership and direct client contact work together. Use our 9-Box Framework to build out a plan to use Thought Leadership and networking to build your practice. Highly customized for lawyer level.
  • Managing Relationships, Dealing with Executives and Difficult Conversations. How to deliver bad news, and handle tough conversations with different audiences. Messaging and communication styles to build rapport amidst tough topics and crises.
  • Using Media Interviews to Raise Your Profile Workshop. Rules of the road for lawyer media interviews, crafting great quotes, avoiding misquotes. Videotaping and feedback on realistic mock media interviews. As a former reporter and lawyer, Marsha is the best choice for this topic, hands down!
  •  Leveraging Video or Podcasts to Build Your Practice. How lawyers, practice groups and firms can use videos or podcasts to raise their profiles and get clients. Look and sound good on video and audio, pick compelling topics, be engaging, get and keep attention while delivering value. Learn our fast step-by-step content creation system. Videotaping (or audiotaping) recommended. Good for retreats.

 Communications Workshops for Lawyers 

Lawyer Presentation Skills Workshops with Videotaping

  • Powerful Presentations for Lawyers Workshop. Informal and formal presentations. Highly customized for level of lawyers and additional topics and relevant scenarios. Can include: panel, pitch, speech, meetings, videoconference, CLEs.  

HOW IT WORKS: Overview workshop for all. Can be followed by small group or individual video recording w/ feedback. Can include other offices.

  • Advanced Presentation Skills Workshop. Learn specific skills and best practices for your choice of many communication settings. Can include panel, pitch, speech, meeting, videoconference, Q&A, CLE, podcast, media interview, using video for marketing or training. 
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Associate Workshops

  •  Oral Briefing Skills Workshop. How to get to the point, show confidence, deliver organized and relevant information as a new or junior associate.
  •  Communicating Concisely and Effectively with Colleagues Workshop. Best practices for communicating effectively in a law firm as a junior associate. Covers email, phone, communication as client service, formality, process.
  •  Elevator Speech Workshop. How to engage with partners/clients, talk about work/practice, connect through questions. For new or junior associates. Have a version for senior lawyers.
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 Communication Workshops for Women Lawyers 

Women Lawyers Communications Workshops

  • Powerful Presence for Women Lawyers Workshop. Projecting confidence and owning the room, strong first impressions, connecting. Delivery and messaging advice specifically for women. Optional videotaping and feedback.
  • Powerful Presence for Women Lawyers and Clients Workshop. Same as above. Our most popular topic for an event with women clients. Often presented during a luncheon or cocktail hour event.
  • Difficult Conversations for Women Lawyers Workshop. Learn how to say no, deliver bad news or negative feedback - and keep the relationship strong. Also how to keep the floor and be heard. Addresses delivery and messaging issues specific to women. Uses our Bad news messaging worksheets and process. Customizable for your scenarios.

Women Lawyers Business Development Workshops

  •  Business Development Your Way - The Power of Questions. Learn our business development process for women who want to be authentic while they target, connect, build relationships and get clients - without changing who they are. Learn questions that connect, build rapport and transition from personal to business. See how thought leadership and direct contact work together. Worksheets, checklist, optional role play. Great for women lawyers' retreats.
  •  It's All About Them - How Great Lawyers Connect. How women lawyers can make every interaction "about the client" from a communication, client service and connection perspective. Messaging specifics for women to communicate powerfully and concisely. Great for retreats. Interactive w/ video clips, checklists, templates.

“I always felt self-conscious and nervous while presenting. Marsha's tips on connecting with the audience really clicked for me. Now I feel and look much more confident .”

Associate, Am Law 20 firm