Law Firm Video: What’s New and What Works
Here’s a quick summary of the videos and firms discussed in our Law Firm Media Professionals program in DC on June 13, 2012 with Marsha Redmon, of Marsha Redmon Communications and Peggy Heffner, with Dechert.
Check out Marsha Redmon’s process for Rapid Video Development for Law Firms here.
1. Branded Thought Leadership series on YouTube channel:
Navigant Consulting’s “3 Minutes to Impact” series
visit the channel at http://www.youtube.com/user/navigantinsight
2. Creating effective law firm video without using a camera:
Marsha Redmon Communications screencast — Webinar Summary
Note that screencast videos can be used effectively for webinar or other event promotions, as an executive summary for firm Legal Alerts, for a quick update to clients about a breaking legal or business issue, and as a follow-up to speeches.
3. TV news-style packages on legal topics:
Note that each news style package is roughly 5 minutes long, though some are longer.
Firm has a new video-centric website
Note that firm has grouped together 121 videos and presentations. The presentations are hosted on Slideshare.net, now owned by LinkedIn.
Posting website video of multiple speakers shot at live event
4. Video on hot legal topic: Dechert LLP
Leveraged firm-wide meeting to shoot video of lawyers located in multiple offices
5. Biography videos used to show personality of lawyers and firm:
Note how tightly edited this is. It keeps the pace nice and brisk and viewer interest high.
Note the non-practice topic. The firm incorporated personal questions as well as practice-related questions.
6. Ongoing video podcast series:
Arent Fox’s “After Hours With Harry Johnson”
Seen on iTunes and YouTube, this ongoing employment law video series has 20+ episodes and has been ongoing for 1.5 years. Most episodes are about 8 minutes long. It is shot and edited by outside professionals and then optimized and distributed by internal marketing resources.
Is your law firm using video for marketing and business development? Please show us your examples!
Email us at: email@example.com