Media Interview Skills Workshops

Seven seconds.  That is the average length of a quote today on national TV news. Print quotes are slightly longer.
Can partners in your firm deliver the quote the firm needs in 7 seconds?
Do they walk into an interview with the quotes they want scripted and practiced – ready to deliver them? In 7 seconds?
If your firm’s partners can’t deliver short memorable quotes – they won’t get quoted.

Media Interview Skills Seminar

Our customized workshop includes videotaped practice and individual feedback.

After this seminar participants will:

  • Get more of the quotes they want in interviews
  • Explain complex issues in a concise and compelling way
  • Feel more comfortable in interviews
  • Have messages and quotes to use in interviews
  • Know the “rules” for dealing with reporters
  • Deliver quotes with enthusiasm & power
  • Prepare quickly for each interview
  • Know how to control the direction of interviews
  • Avoid misquotes & being taken out of context

Advanced Media Rehearsal Seminar – For media savvy partners

Our Advanced Media Rehearsal allows experienced partners to take their  interview skills to the next level, to create and practice new quotes, or to prepare for a specific media interview or series of interviews.

We include intensive videotaped interview rehearsal. We do our homework so the mock interview questions are realistic. We research the firm, its competitors, and the issues so we can ask the tough questions too, at the appropriate time. If needed, we will turn firm messages into quotes for different “audiences” — legal and trade press, consumer or financial press.