New Rules of Legal Thought Leadership Webinar

September 13, 2011 | By

Legal Thought Leadership has changed. Dramatically.

Using Legal Thought Leadership to build a law practice has been popular for over 20 years.

In the past, if you gave some speeches and wrote some articles somewhat consistently — you might own a relatively narrow niche. Particularly if there were few other lawyers competing for airtime!

And now the competition¬† for airtime — or attention — has increased dramatically.¬† How many webinar invitations have you received this year for an event on the impact of Dodd-Frank? How many client alerts? Do you wonder how you can be more effective in reaching the right people with your resources?

Webinar Series: The New Rules of Legal Thought Leadership: How to Stand Out and Get Noticed

Here’s a preview:

Marsha Redmon and Jim Durham, CMO of McGuire Woods LLP spoke in a webinar on the New Rules of Legal Thought Leadership.

The webinar covered:

  • A realistic assessment of Thought Leadership as a business development strategy
  • What lawyers and firms need to do differently now
  • The problems and benefits of Social Media in successful profile raising
  • When Thought Leadership is the wrong strategy
  • A hot topic checklist to help you identify a compelling topic in your niche
  • Examples of successful Thought Leadership at law firms big and small

Filed in: Featured, Legal Business Development, Webinars + Events | Tags: , , , , , ,

About the Author (Author Profile)

Marsha Redmon is a former practicing lawyer and television journalist who has been teaching lawyers to get the business and recognition they want through business development, communications, video and media interview workshops and coaching for the last 16 years. Contact her at: info [at] marsha [dot] com or 202.251.3390

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