“Your Lawyers are Doing Webinars –Now What?”January 2012, Atlanta Legal Marketing Association

The group’s number one question was: “How can lawyers get more business from law firm webinars?”

In this advance webinar workshop we discussed using advanced webinar features like webinar polling and surveys to do market research and learn which webinar participants are the best leads or prospects. Another key to leveraging lawyer webinars is targeting and grading leads — and making sure lawyers follow up with the best prospects.

Click the image or click here to watch our video overview of this January 2012 LMA program.

Sponsored by the National Association of Women Lawyers (NAWL), the webinar takes place December 13, 2011 from 1:00 -2:00 PM EST.

I am speaking along with Laura Doerre, General Counsel of Nabors Industries and Kathy Helms, a shareholder at Ogletree Deakins.

Register now!

Hear from in-house and outside lawyers about the biggest mistakes they see lawyers make when communicating – and be sure you’re not making the same mistakes! We will look at what to say, how to say it and the best method of communication so you can maximize every conversation, email and phone call.

Get tips to communicate more effectively in every scenario: from the day-to-day work all lawyers do with internal and external colleagues, to networking, meetings and client pitches. Tell us your toughest communication challenges when you register – and we’ll cover as many as we can during the webinar.

Topics include:

• Pet peeves in-house lawyers wish you knew about
• 4 most common junior lawyer communication mistakes
• A shocking statistic about email that may change your habits
• How your phone voice affects your advancement
• The one thing you must say to be persuasive
• 3 things never to say in a client pitch
• 3 mistakes to avoid when networking
• Delivering bad news

Register now!

Using Legal Thought Leadership to build a law practice has been popular for over 20 years.

In the past, if you gave some speeches and wrote some articles somewhat consistently — you might own a relatively narrow niche. Particularly if there were few other lawyers competing for airtime!

And now the competition  for airtime — or attention — has increased dramatically.  How many webinar invitations have you received this year for an event on the impact of Dodd-Frank? How many client alerts? Do you wonder how you can be more effective in reaching the right people with your resources?

Join our webinar Sept. 27: The New Rules of Legal Thought Leadership: How to Stand Out and Get Noticed

Here’s a preview:

Join me, Marsha Redmon and Jim Durham, CMO of McGuire Woods LLP for a webinar on the New Rules of Legal Thought Leadership on September 27 at 1 p.m. EST.

REGISTER

In the webinar we will cover:

• A realistic assessment of Thought Leadership as a business development strategy
• What lawyers and firms need to do differently now
• The problems and benefits of Social Media in successful profile raising
• When Thought Leadership is the wrong strategy
• A hot topic checklist to help you identify a compelling topic in your niche
• Examples of successful Thought Leadership at law firms big and small

Register for webinar

Now there can be no arguing about the best way to practice a speech before setting off into public… no arguing!  Just practice.

The Rules of Speech Practice for Lawyers

1. Practice means standing up and speaking out loud
2. Practicing in your head does not count (everything sounds good in your head)
3. Spend 60% of practice time on the first 5 minutes of speech
4. Practice your whole speech out loud 2-3 times for timing & transitions
5. Videotape your practice after a few run-throughs
6. Use note cards with an outline, citations, quotes – not a script
7. Practice with small faux audience for high stakes speeches
8. Practice your client stories or examples 10x – they are crucial
9. Check your stories and examples with someone who knows your audience well
10. Reduce your speech content by 10-25% and your audience will retain more

Obviously a lawyer who practices his or her speech will feel more confident and be less nervous.   And of course the lawyer speaker will make a much better impression on the clients and potential clients in his or her audience.   We all know that.  And still most lawyers don’t prepare or practice properly before giving speeches.*  We hope these Rules of Speech Practice for Lawyers will make it faster and easier for lawyers to practice their speeches.

*Some executives don’t practice speeches properly either. Only 25% of executives surveyed said they spend more than 2 hours practicing for a “high stakes presentation.”  And yet 86% of the executives agreed that communicating with clarity directly impacts their careers and incomes.  (Survey by Distinction Services. 2009. www.distinction-services.com, quoted in Resonate: Present Visual Stories the Transform Audiences, Nancy Duarte (Wiley 2010)).

Watch this webinar replay of “6 Steps to a More Powerful Presence and Greater Impact for Women Lawyers” with Marsha Redmon, Allegra Lawrence-Hardy and Kelly Baker.

These tips help lawyers and legal marketers design and deliver more effective webinars for business development. Speakers on the webinar were Marsha Redmon of Marsha Redmon Communications and Kim Perret of Hunton & Williams.

Assertive but “self-monitoring” women received 1.5 times as many promotions as men.

“The interesting thing here is that being able to regulate one’s masculine behavior does not simply put women on par with men, it gives them even more of an advantage,” notes Professor Olivia O’Neill, co-author of the study.

The study followed MBA students for 8 years and found that “self-monitoring” aggressive women who  knew when to turn off their masculine characteristics in certain social situations gained more promotions than both men and other aggressive women who did not “self-monitor.”

What insight does this hold for women lawyers?

For more information, here is an ARTICLE and a copy of the Stanford RESEARCH.

If you LIKE THIS — Please share it below!

Possibly Related:  You may also be interested in Marsha’s Workshops for Women Lawyers

• Targeted law firm webinars can develop business and raise lawyers’ profiles…
• They can also be boring, arcane and occasionally downright embarrassing!

Spend one hour and walk away with what to do and what NOT to do in webinars.

Join Marsha Redmon and Kim Perret for a free webinar for LMA members, lawyers

(and friends) to learn the 5 things lawyers and legal marketers must do for

effective business development webinars. Learn the 5 Steps to Effective Law Firm Webinars That Get Business:

1. Create the “hot” topics that target your audience’s needs
2. Get the right audience to sign up and show up
3. Design an engaging and compelling webinar that gets business
4. Deliver a webinar that builds rapport and gathers sales information
5. Learn how lawyers can highlight their expertise

Also hear about a case study of a law firm webinar series that got

hundreds of participants for each session.

Date: July 19, 2011 12-1 PM

Click here to register and attend or to access the recording afterwards.

Your Speakers:

Marsha Redmon, Esq., Marsha Redmon Communications

Kim Perret, Director of Marketing & Business Development, Hunton & Williams ]]> http://marsha.com/2011/07/12/law-firm-webinars-that-get-business/feed/ 0