Category: Legal Business Development

Checklist: Re-purposing Legal Thought Leadership Content

March 28, 2013 | By

Check out our Checklist — Designed to Make Content Marketing for Law Firms Easier! As promised in our Legal Thought Leadership Webinar March 28, here is a checklist to give legal marketers and lawyers ideas for quickly re-purposing Legal Thought Leadership content. We’ve all experienced how tough it is to get enough Thought Leadership content […]

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Webinar: Stop Random Legal Thought Leadership

March 22, 2013 | By

Register for Webinar Replay Here “How to STOP Random Legal Thought Leadership +  START Getting Results”   In this webinar you’ll learn: To create a path for clients to follow — right back to your ‘content hub!’ How to tie together client alerts, articles, speeches and webinars — so they matter How to take one […]

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Law Firms Using Video — UPDATES LMA 2012

March 15, 2012 | By

Latest Successes: Lawyers On Video

Take a look at the latest successes law firms are having using video to promote their lawyers and firms. This is the first in a series of interviews of CMOs talking about how their law firms are using video.

Check out my first video interview here:

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Law Firm Webinar Recording: Advanced Webinar Tactics for Lawyers

March 7, 2012 | By

See recording of this completed webinar — Lawyers and professional marketers learn the same advanced webinar tactics B-to-B companies use to target their best prospects and identify emerging clients needs.

The webinar takes place on March 22 at 1 p.m. EST.

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LMA Atlanta: “Your Lawyers Are Doing Webinars — Now What?”

January 6, 2012 | By

            “Your Lawyers are Doing Webinars –Now What?” Atlanta Legal Marketing Association The group’s number one question was: “How can lawyers get more business from law firm webinars?” In this advanced webinar workshop we discussed using advanced webinar features like webinar polling and surveys to do market research.  Marsha also […]

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New Rules of Legal Thought Leadership Webinar

September 13, 2011 | By

Legal Thought Leadership has changed. Dramatically. Using Legal Thought Leadership to build a law practice has been popular for over 20 years. In the past, if you gave some speeches and wrote some articles somewhat consistently — you might own a relatively narrow niche. Particularly if there were few other lawyers competing for airtime! And […]

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Video: Why Lawyers are Boring on Webinars

July 18, 2011 | By

Check out a preview of our Tuesday July 19 Webinar:   5 Steps to Law Firm Webinars that Get Business & Retain Clients:

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Aggressive Women Get More Promotions

July 12, 2011 | By

Stanford study finds women who are aggressive, confident and assertive — but who know when to turn those characteristics off — get more promotions than men.

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Legal Webinar: Maximizing Communications with Colleagues and Clients — NAWL Webinar

December 2, 2010 | By

Join Marsha Redmon, in house counsel and an outside lawyer for our December 13 webinar for women lawyers on maximizing their communications with Colleagues and Clients. Sponsored by the National Association of Women Lawyers (NAWL), the webinar takes place December 13, 2011 from 1:00 -2:00 PM EST. I am speaking along with Laura Doerre, General […]

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