Using Legal Thought Leadership to build a law practice has been popular for over 20 years.

In the past, if you gave some speeches and wrote some articles somewhat consistently — you might own a relatively narrow niche. Particularly if there were few other lawyers competing for airtime!

And now the competition  for airtime — or attention — has increased dramatically.  How many webinar invitations have you received this year for an event on the impact of Dodd-Frank? How many client alerts? Do you wonder how you can be more effective in reaching the right people with your resources?

Join our webinar Sept. 27: The New Rules of Legal Thought Leadership: How to Stand Out and Get Noticed

Here’s a preview:

Join me, Marsha Redmon and Jim Durham, CMO of McGuire Woods LLP for a webinar on the New Rules of Legal Thought Leadership on September 27 at 1 p.m. EST.

REGISTER

In the webinar we will cover:

• A realistic assessment of Thought Leadership as a business development strategy
• What lawyers and firms need to do differently now
• The problems and benefits of Social Media in successful profile raising
• When Thought Leadership is the wrong strategy
• A hot topic checklist to help you identify a compelling topic in your niche
• Examples of successful Thought Leadership at law firms big and small

Register for webinar

These tips help lawyers and legal marketers design and deliver more effective webinars for business development. Speakers on the webinar were Marsha Redmon of Marsha Redmon Communications and Kim Perret of Hunton & Williams.

Assertive but “self-monitoring” women received 1.5 times as many promotions as men.

“The interesting thing here is that being able to regulate one’s masculine behavior does not simply put women on par with men, it gives them even more of an advantage,” notes Professor Olivia O’Neill, co-author of the study.

The study followed MBA students for 8 years and found that “self-monitoring” aggressive women who  knew when to turn off their masculine characteristics in certain social situations gained more promotions than both men and other aggressive women who did not “self-monitor.”

What insight does this hold for women lawyers?

For more information, here is an ARTICLE and a copy of the Stanford RESEARCH.

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Possibly Related:  You may also be interested in Marsha’s Workshops for Women Lawyers

Maximize law firm resources in terms of  lawyer time, cost and results with this workshop.

We can videotape approximately 15 lawyers per day in one office — including two videotaped mini-presentations with feedback for each lawyer.

Sessions are customized to meet the needs of the firm and the experience level of lawyers.  See more on Marsha’s Presentation Skills and Public Speaking for Lawyers.

How many potential clients have you taken to lunch – and never gotten around to talking about business?

Have you tried and rejected the “hard sell” business development model because you just can’t see yourself that way?

Sustainable business development happens when you can be genuine and authentic – while stepping out of your comfort zone a little.

We teach a realistic approach to business development for busy lawyers.  In this practical session, you’ll learn what you can do now for more effective, targeted business development that flows from your natural style.  Using the example of a business lunch, find out what works and “what not to do” to get business.

Topics include:

• Making the switch: shifting the conversation to business
• Two crucial skills that make all the difference
• Choosing the right targets
• How to ask for the business
• Staying in touch without being annoying
• Fitting business development into your life

This workshop can be conducted with small or large groups, for partners or associates or both.  We also do a women-only program.

Over lunch, naturally!

See Marsha’s other Business Development workshops for lawyers.